Visit Mallorca Estadi initiative reaches 740 million people in opening month
Having become the first club worldwide to cede the naming rights to its stadium to contribute to the recovery of the COVID-19 crisis, our Visit Mallorca Estadi initiative has reached over 740 million people across 916 publications according to data collected by Kantar Media.
The transition of our home's identity from Son Moix to Visit Mallorca Estadi earlier in June has been in partnership with public insitutions including the Consell de Mallorca y Ajuntament de Palma, in addition to several private businesses ranging between Air Europa, Borbalán, Federación Empresarial Hotelera de Mallorca, La Liga, OK Group, Molcaworld, Palau de Congressos de Palma and Roc Hotels. This united front will work together for the succeeding 12 months to promote our region alongside the visibility our common brand of the stadium offers.
RCD Mallorca has refused to remain passive throughout the crisis, additionally persevering in its support of the Mallorca Food Bank with donations and working in collaboration with the Red Cross campaign promoted in conjunction with Mallorquin Rafa Nadal and basketballer Pau Gasol.
You can find detailed information and the latest news regarding our collaborative project in our newly created web portal.