We are delighted to announce we have extended our partnership with World of Hyatt/Alua Hotels for an additional three years.
The deal will run until 2027 and also includes the promotion of other Hyatt Inclusive Collection brands, such as Zoetry and Secrets.
The agreement was ratified at the Estadi Mallorca Son Moix by Manuel Melenchon, Managing Director South Region Hyatt EAME and Alfonso Diaz, CEO of Business.
World of Hyatt, Hyatt's award-winning loyalty program, will be present on all platforms during home matches against Real Madrid, FC Barcelona and Atletico Madrid as well as at the Spanish Super Cup in January in Saudi Arabia. Alua Hotels and the rest of Hyatt's Inclusive Collection brands will have visibility at the remaining domestic home games.
In addition, the brands will appear on different assets of the club: bottom of the back shirt, Led UTV, flash and super flash area, press room, etc. and will have various activations on social networks. The two parties will also work together to engage with fans and continue the Alua Hotels player of the month trophy, which is awarded every month.
Alfonso Diaz, CEO of business of RCD Mallorca: “We are very pleased to continue our relationship with Alua Hotels and World of Hyatt. Agreements nowadays are based on trust and the conjunction of social values, they are not based solely on the visibility of a logo. And this is what we have created and enjoyed together during all these years and now we are proud to announce that we will continue to do so for three more years. Thanks to everyone who has made it possible for a global partner like World of Hyatt to continue to be part of the Mallorcan family.”
Manuel Melenchón, Managing Director South Region Hyatt EAME: “We are proud to continue collaborating, now as part of World of Hyatt, with RCD Mallorca in its successful trajectory. It is a pleasure to host the team in our hotels and to present Hyatt's wide range of global destinations to all of the club's fans.”
