CEO of Business Alfonso Diaz: “We want to continue promoting the island as a quality destination”
Our CEO of Business spoke to the media after Consell de Mallorca’s agreement with the stadium naming rights
CEO of Business Alfonso Diaz says the club will continue to promote Mallorca as a leading sporting destination following the extension to a naming rights deal with Consell de Mallorca.
Our stadium will remain the ‘Visit Mallorca Estadi’ having first agreed partnership during the COVID pandemic
"This agreement is a continuity to what we have been doing since 2020, when we made the decision, in such a complicated time of closure of the island and economic difficulties for everyone, to take a step forward and help in the only way we could, which was to promote the name of the island, the name of the Balearic Islands, and remind the world that we were still here,” he told the media.
"We are a great platform to promote Mallorca as a destination, a sustainable destination, for sports. We want to work to help in the periods of less tourists and take advantage of the options given to us by the great exposure we have for being part of LaLiga.
“We are actively promoting, both nationally and internationally, what Mallorca and the Balearic Islands are. We have a great media impact and we want to take advantage of it to create sustainable and quality tourism.”