Estrella Damm and RCD Mallorca have agreed a new deal which will see the brewer continue as a sponsor of the club for a further four seasons.
A relationship which spans over a decade having first began a professional relationship in the 2000/01 campaign, Estrella Damm has since become one of the principal partners of Los Bermellones. RCD Mallorca CEO, Maheta Molango, and Sponsorship Director for Damm, Jofre Riera, signed a renewed contract which will see the brewer continue to have a marketing presence at Son Moix, Ciudad Deportiva Antonio Asensio and our other facilities.
In addition to the commercial side of the latest deal, we will work in tandem with Estrella Damm on activations which bring the club and brand closer to fans, such as the ‘Cap amunt, sempre amunt’ campaign, which underlined the pride the country’s oldest beer company felt being a sponsor of the team. Aligning ourselves with Estrella Damm’s initiative to minimise environmental impact between 2017-2021, December will also mark the implementation of reusable cups inside the stadium.
Falling under Damm’s extensive ownership umbrella, the Laccao chocolate milkshake and Font Major natural water brands will also remain as official sponsors of RCD Mallorca.
